The Power of Storytelling

For centuries, humans have used storytelling as a means of communicating, connecting and relationship-building. We create our lives and the world around us through the stories we tell each other and what they mean to us.

Living a full and altruistic life is about more than just doing your best. It’s about sharing your best with others around you and connecting with them through our inherent need to tell stories. Storytelling is powerful, and it has enormous benefits for you and those around you. Today we’re going to talk about how storytelling can impact your life.

This may seem like a simple question, but in today’s world of split-second graphics and 15-second videos, storytelling can actually be a difficult thing to define. It can be as simple as reading a book and as complicated as creating your own elaborate tale. No matter what, storytelling shares meaning, insight or value.

Storytelling is useful for anything—from putting your children to bed to selling a product to establishing a political campaign. Think of how much of our lives are told through stories: movies, books, commercials, music, friendships, family and even social media are full of different stories. Storytelling is useful in virtually every avenue of our lives and builds up a life rich with connections and relationships.

Storytelling explains ideas because it promotes connections between various people and cultures. Through storytelling, we learn compassion, empathy, tolerance and respect. We feel connected to the protagonist of the story because we see his or her point of view. Once this is established, we start to understand their feelings, thoughts or emotions, and how society may impact them differently. This is why storytelling from different perspectives is so powerful and necessary. When we see and tell stories of other people from other situations, we link together across cultures and share in our mutual experiences.

Telling and listening to stories benefits our mental and emotional intelligence in a variety of ways. Mentally, the connection between storytelling and literacy has been well established. Our vocabulary, comprehension, sequencing skills, memory and creativity all grow when we tell stories. It can also significantly improve our listening and focus skills by tuning into specific details. Finally, it stretches our imagination, encouraging us to delve into different ways of thinking.

Storytelling also improves our emotional intelligence by teaching us how to experience different emotions. We can personally learn about fear, heroism, love, hate, compassion, sorrow, grief and joy all from one story. For those struggling to express or understand their own emotions, storytelling within their own lives—journaling, blogging, video recording, etc.—can help process through these challenges.